A few weeks ago, Snapchat started testing a paid subscription tier called Snapchat Plus, allowing users access to some extra perks for a monthly fee.. Next week, according to The Verge, who confirmed the news with Snapchat, Snapchat Plus is going live at a price of US$3.99 a month.
Other features of note include the ability to see who rewatched your stories (hello, reverse stalking).. The Verge got some details on what’s coming from Snap’s SVP of product, Jacob Andreou, who said that some of these features, such as the BFF pin, will probably remain exclusive to Plus subscribers, while features that “rely on interactions with others” will eventually make their way to all users.
As Andreou puts it, “Ads are going to be at the core of our business model for the long term.”. Snapchat Plus is Snapchat’s first notable revenue stream besides ads, so it’s no wonder the company is reluctant to get rid of ads very easily