The Nike Blazer has been around, in one form or another, for nearly 50 years. (49 to be exact.) First designed for NBA legend George “The Iceman” Gervin in 1972, it was the third Nike sneaker ever, coming just one year after Nike transitioned away from its old name, Blue Ribbon Sports, and adopted its iconic logo, the Swoosh (designed by Carolyn Davidson)
Like Nike’s first two sneakers, though, an early version of the Waffle Racer and the Nike Cortez, the Blazer’s hung around. A design formula that called for equal parts simplicity and performance (at least by standards then) resulted in a string of sneakers that’d prove as timeless as they were pioneering
(Fun fact: The Iceman often wore pairs personalized to him — Iceman printed on both heels where the Nike logo lives now. The Blazer, though, saw a more sudden spike in interest in 2018